Before I start explaining that How much CTR is good for adsense . It is necessary that we should know first what is CTR ? and why its is important for marketing?
Click-Through Rate (CTR)
CTR is the ratio of number of click on a any advertisement to the number of times that page containing advertisement is viewed. So from here we will derive its relation. CTR can defined as click rate which is equals to the number of times a click is made on the advertisement divided by the total impressions
For example – If you are running a advertisement on your website which gets you around 10 clicks and 100 people saw that advertisement on your pages so CTR will be 10%.
Why Good CTR value is important for marketing?
CTR plays an important role in retaining the advertisers and generating money .That means if you or your company failed to get high CTR the advertisers will ran away because they will not be getting much revenue .
Generally it is considered that higher the CTR the more effective is the marketing campaign which drives more traffic to advertiser product/page. if your CTR is less that means you need to change that advertisement technique.
Factor affecting CTR
CTR is highly dependent on the position of the advertisement and correct advertisement on related page .
For example – If someone is searching for xyz books and he is getting advertisement about mobile phone for sure he won’t click unless and until that advertisement is related to books. That’s why Google always shows relevant advertisement related to your interest which helps in getting high CTR. Actually that work on the function of keyword. Google runs advertisement depending upon users search interest.
What is a good CTR ?
In my opinion CTR for a good adsense will be around 3-6%. For ads well placed in the 1st screen CTR can get even be higher. On an average bloggers get 1%-2% CTR. For YouTube you may get an average of 3-6% CTR.
Does high CTR is good ?
No, CTR value more than 10% is not good because sometimes some hackers target home pages advertisement to take down your ad-sense account. You might be thinking why they are doing this? Does they get any benefit from my adsense account? No they are not getting any benefit but they want to take down your profit actually they want to attack your website and they failed so they are attacking your ad-sense account.
If your website adsense gets attacked in that case your CTR value will be more than 10%. They basically create bots to target your home page advertisement. If you ever see your CTR value going more than 10% than remove ads from home page or else you might loose your ad-sense account. Now I hope that you have came to know how much CTR is good for adsense.
Read More
- Google AdSense CPC Rates 2020
- HOW MANY ADSENSE ADS SHOULD YOU HAVE PER PAGE ?
- HOW TO APPEAL AN ADSENSE BAN FOR INVALID TRAFFIC?
